Task
Design Mind Consulting, LLC, a Digital Transformation and User Experience company, had an outdated brand and message. To become relevant in their industry, they needed to rebrand as an industry expert. This included rebranding their logo, style guide, website, and messaging. Bellaluca was tasked with creating a new brand identity that would position Design Mind as a go-to thought leader for Digital Transformation.
Concept
Repositioning Design Mind Consulting would require a change to the brand aesthetically, but also in their go-to-market and content strategy. As part of the rebrand, a new logo and website were created. Video was created to demonstrate the necessity for Digital Transformation to their clients. Video content was added to the new website, used in email campaigns, and used on social media.
Updated Logo and Website Design
